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In their book Transfer of Training, Mary Broad and John Newstrom estimated that merely 10% of the dollars spent on training resulted in actual and lasting behavioural change. And that’s obviously not enough. They did some research into who it was that made the biggest impact on transfer of learning. They found that the greatest difference was made by the learner’s manager in setting expectations before the experience and then following up after. This video shows why coaching does such a fantastic job of supporting a learner through a learning experience.

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